Quote/Quote

Magazine brand concept

2020

Quote/Quote is a magazine that highlights unfinished art/design and emphasizes its purpose with an unfinished visiual identity... And while Q/Q is only an idea, the plan is to make it a reality.

Screen Shot 2020-07-13 at 4.32.21 PM.png
Magazine_Mockup_Cover copy.png
FINAL_QuoteQuote_brandproposal_Page_05.j

Branding strategy of Q/Q employs a plethora of fonts, logos, and loose layouts. Unfinished work has no particular look, so why should this brand?

Screen Shot 2020-07-13 at 3.43.09 PM.png
Screen Shot 2020-07-13 at 4.32.36 PM.png
verticallineargradient.png

The magazine's mascot, Sketchy Q, is featured in signage, social media, and the magazine itself.

poster.jpg

Signage follows the same identity: understated and "loose". Segways to the Q/Q website and magazine submission form.

QQ_signage (1)_Page_4.jpg
QQ_signage (1)_Page_3.jpg
verticallineargradient.png
DSC_0153.jpg
QQ_signage (1)_Page_2.jpg
DSC_0134.jpg
QQ_signage (1)_Page_9.jpg
DSC_0138.jpg
QQ_signage (1)_Page_6.jpg
DSC_0141.jpg
QQ_signage (1)_Page_8.jpg

To be featured in the magazine, artists will have access to a submission form which will be emailed to QQ headquarters (me) with attached artwork

 

(jpegs, pdfs, mov., mp4, mp3, tiff, png,).

FINAL_QuoteQuote_brandproposal_Page_17.j
Vol. 1 Pg. 1
Vol. 1 Pg. 1

press to zoom
Vol. 1 Pg. 2
Vol. 1 Pg. 2

press to zoom
Vol. 1 Pg. 6
Vol. 1 Pg. 6

press to zoom
Vol. 1 Pg. 1
Vol. 1 Pg. 1

press to zoom
1/6

Social media serves the purpose of:

- Highlighting submitted work, primarily video/audio-based work as those are best viewed moving

- Notifying followers of submission deadlines and updates

- Having Sketchy Q boost brand presence with cheesy tiktok    dances.

verticallineargradient.png
FINAL_QuoteQuote_brandproposal_Page_14.j

Website purpose:

- Best way to view submitted video/audio-based work.

- Featuring submissions that didn't make the cut.

- Archiving all submissions from past magazine volumes.

QQ_Webpage_new-01.jpg
FINAL_QuoteQuote_brandproposal_Page_31.j